Ride Review: The Husqvarna Vitpilen 701 hits the bullseye!

WE’VE WAITED SO LONG, and it’s finally here.

It was over three years ago, in November 2014, when Husqvarna revealed the Vitpilen 401 concept at the huge EICMA show in Italy. It marked Husqvarna’s return to the street motorcycle segment, and the attention it received was massive.

The angular, fresh design helped: for many, it was a welcome respite from the endless focus on the retro scene. Then a year later, the bigger 701 concept was unveiled: another clean and modern design, built around the 690 Duke engine from sister company KTM.

Husqvarna Vitpilen designer: ‘We want to offer an alternative to the motorcycle market’.

Fortunately, the production Vitpilen 701 is very close to the concept, and the design is stunning in the metal. The tank is a piece of modern art, and so is the tail unit. It’s all very clean and sleek—very Swedish, pure and simple.

This is the DNA of the bike, and its vision too. It was not developed for a specific target group, and there is no stereotype that matches its philosophy. The Vitpilen 701 defines its own segment.

The new Husqvarna is a serious and ‘grown up’ motorcycle, and not just a style item.

It’s tempting to underestimate single cylinder bikes, but one shouldn’t. Especially not when the engine is the most powerful street single you can get nowadays. It’s derived from the KTM Duke 690 and delivers 75 hp at 8,500 rpm from 693 cc. It’s also worth noting the Vitpilen’s wet weight of only 166 kilograms, which is easy meat for this engine.


It’s a good setup and it’ll put a bright smile on your face. In Swedish Vitpilen means “white arrow” and the moniker fits well.

The urban playgrounds of Barcelona and the Catalonian backcountry are a good area to test performance, in both city traffic and on twisty roads. The chassis is quite firm, but it’s a dynamic and precise riding experience.

It’s super easy to bank the bike quickly from one side to the other, from curve to curve. The 43mm USD forks and monoshock—both from sister company WP Performance Systems—deliver exact feedback. You know exactly what’s going on, but the setup is also stable at speeds of up 160 kph (100 mph) on the highway.

For a single, the sound through the standard exhaust system is pretty good, especially if you’re accelerating at full throttle. If it’s not loud enough for you, you can improve it with a stunning titanium/carbon muffler from Akrapovič—which adds to the looks of the bike and doesn’t require a remap.

The seating position is comfortable and feels ‘just right’—even though it’s higher than you’d expect at 830mm. Everything else is where it needs to be, and gives you a good feeling of control.

The headlight is well made and looks very sharp, but the dashboard could have been finished a little better. It’s also not always easy to read the key information fast.

To sum up: the Vitpilen 701 is a fun and easy bike to ride. It’s not cheap, but it’s not expensive either. For US$11,999 (or £8,899 or €10,195) you can get one of the most desirable and stylish motorcycles on the market.

It’s a progressive design that fits the modern zeitgeist, with state-of-the-art componentry and engineering—and a dynamic riding experience. Well done Husqvarna. Your white arrow has hit the bullseye.

The full version of this review first appeared on Bike Exif. It’s republished here with explicit permission.

For the full review by Christoph Blumberg of CRAFTRAD and more photographs head on over to

Ride Review: The Husqvarna Vitpilen 701 hits the bullseye!
36.8 / 100
It was good and I like it a lot. I like bikes.
it was ok
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