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Vance and Hines , Roland Sands Design – and more – potentially for sale as MAG files for Chapter 11

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The Motorcycle Aftermarket Group (MAG) is the parent company for many household motorcycle brands and after filing for Chapter 11 bankruptcy in the USA the future is anything but clear.

You probably haven’t heard of MAG – and that’s for good reason, as they like to keep themselves under the radar and let their brands do the talking – but now their brands that they represent, such as Performance Machine wheels, Renthal handlebars and Vance & Hines exhausts face an uncertain future as their parent company MAG try to balance the books through a Chapter 11 filing and look for new owners.

Not the happiest news – especially in the run up to Christmas – and some that could potentially have a huge effect on the motorcycle industry.

MAG found themselves in troubled waters after amassing a huge amount of debt – approximately $440 million – but they plan to eradicate $300 million of that with financial dealings that would mean new owners; Monomoy Capital Partners, BlueMountain Capital, and Contrarian Partners becoming the new owners of MAG. Owners that will probably look to appoint new leadership.

The brands listed within the filing include some heavy-hitting names:

  • Velocity Holding Company, Inc.
  • Velocity Pooling Vehicle, LLC
  • DFR Acquisition Corp.
  • Ed Tucker Distributor, Inc.
  • J&P Cycles, LLC
  • Kuryakyn Holdings, LLC
  • MAG Creative Group, LLC
  • MAGNET Force, LLC
  • Motorcycle Superstore, Inc.
  • Motorcycle USA LLC
  • Motorsport Aftermarket Group, Inc.
  • Mustang Motorcycle Products, LLC
  • Performance Machine, LLC (owners of Roland Sands Design)
  • Ralco Holdings, Inc.
  • Rally Holdings, LLC
  • Renthal America, Inc.
  • Tucker Rocky Corporation
  • Tucker-Rocky Georgia, LLC
  • V&H Performance, LLC (Vance & Hines exhaust systems)

MAG’s sales are down by 20% from last year, to somewhere around $175 million,  and their earnings have dropped from $46 million to $20 million for 2017.

Fingers crossed the new owners can get their finances in place because the motorcycle industry has slumped enough this year already; with sales reducing and profits suffering across the board, let’s all hope for this decline to end.

Source: Ultimate Motorcycling

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James has been riding motorcycles for 4 years, commutes to his day job on his trusted Yamaha Fazer and loves anything Modern-Retro and customised.

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Harley-Davidson release two new, old Sportsters

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New Harley Iron 1200 and Forty-Eight Special come with new graphics, chrome and high bars.

There are a lot of new motorcycles coming out of the Harley-Davidson stable – at least one hundred by 2027 in fact, so we can expect a frequent flow of model revisions and changes to be revealed over the coming months and years.

The two new bikes announced today by Harley aren’t hugely new or exciting – but the new graphics are pretty sweet and ape-hanger bars are always worth clinging onto.

‘Since its inception, the Sportster has offered the perfect combination of size, power and character that makes it appealing to so many different riders’ -Brad Richards, Harley-Davidson V.P. of Styling & Design.

The Harley Sportster was introduced in 1957 and has now hit somewhere in the region of 30 varying production models. Along that time owners have got pretty used to stripping their bikes down and customising/re-inventing them. It’s this fact that Harley say they’ve used as inspiration for their two, new machines.

The Forty-Eight Special comes with a tiny 10 litre tank, new, steamroller front-end and 8 inch high Tallboy handlebars. Compared to the regular Forty-Eight, there’s also a lot more chrome.

The Iron 1200 features a ‘fast-back’ café seat, mini-ape black handlebars and a glossy black fly screen. It’s also got more range with a 15 litre tank and fancy colour paint/graphics. There’s also a lot less chrome and a lot more black.

So that’s two more of the 100 bikes out of the way.  And a new electric just around the corner

 

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Harley-Davidson’s electric motorcycle will be a ‘Revelation’ (according to trademark filings)

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Harley-Davidson trademark casts revelatory eye into future of their electric motorcycle plans.

If you were to have said a year or so ago that arguably the world’s most famous motorcycle brand would be frequently linked with falling sales and financial woe then most people would have said that you were barking mad.

However, with recent stories of millennial woe and mounting board concern the immediate future of the famours Bar and Shield brand is far from certain.

With a commitment to releasing 100 new motorcycles over the next ten years however, the folks at Harley-Davidson motorcycles do at least seem to have a plan to tackle their problem, and – along with Indian Motorcycle – they are preparing to take that battle to uncharted territory.

Last month the news broke that Harley were looking to get their electric motorcycle out and onto the streets by the end of 2019 and now it would seem that we know a little more about what form that new electric technology might take. Or the name of it at least.

According to a recent trademark application filed with the United States Patent & Trademark Office then name that Harley Davidson will use to refer to their new electric drive-train technology will be ‘Revelation’.

The interpretation by our (genuine) friends over at Asphalt & Rubber is that this will not be the name of the final motorcycle however, but rather the name used to refer to the technology/motor itself.

We’re not sure if the final name of the electrified Harley will be that of the Livewire moniker attributed to its pre-production/concept that was produced as a test vehicle back in 2014, but the choice of ‘Revelation’ for the motor technology is an interesting one to say the least.

The company already uses similar sounding names for it’s Evolution’ and ‘Revolution X’ V-Twin engines, so ‘Revelation’ isn’t too far of a stretch for the imagination, but it’s certainly an interesting one…

The Book of Revelation in Christian faith is effectively an apocalyptic prophecy.

The notion that it will be the old, warhorse Harley-Davidson to be the first major manufacturer on course to release a production electric motorcycle could well be considered an event of almost biblical proportions.

Source: USPTO via Asphalt & Rubber

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