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Europe’s Second Oldest Yamaha Dealer Blasts Manufacturer For Forcing Closure

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Producer and racer, Steve Keys has taken to Facebook to blast Yamaha on their recent decision to close his Sussex Dealership.

Known for the TV series, The Easy Riders, where Danny John-Jules and Steve ride their bikes on different adventures around the world, the news of this closure has come as a real blow.

Back in 1947 Keys Motorcycles was born, after Basil Keys won the Lightweight Clubmans TT on an AJS. The quick thinking Worthing man took advantage of an offer and set up the business with his brother as the AJS sales franchise for the area. In 1963 they became the 2nd Yamaha dealer in the UK and are now the oldest dealer in the UK and, the second oldest in Europe.It was in 2003 that Steve bought the business from Basil and relocated to larger premises, becoming the Yamaha Premier Exclusive dealer for Sussex.  Steve continued to grow the company adding a floor for clothing and accessories, and in 2005 he opened a museum.

It’s clear to see that racing runs through the blood of the Keys family and they have a real passion for Yamaha, with a strong relationship for over 60 years. So this weeks announcement that Yamaha had decided to close dealerships across the UK, citing they had too many, has hit the Keys family pretty hard.

Yamaha said the decision was based on the economic impact to Yamaha. Sadly, this often means that dealerships who don’t have massive debt are the first to go and Steve Keys wasn’t shy about calling out the company on this. Stating, on the company Facebook page, “we are surprised” and later blasting Yamaha saying “So much for loyalty to its customers.”

 

 

It’s no surprise there is upset from this decision. With a successful business and years of heritage, it is so sad to see a company shut due to the financial impact on Yamaha. Steve goes on to say “Essentially we owed Yamaha no money, there was no debt, which meant it cost them nothing to close us. Other dealers owe considerable sums to Yamaha and are therefore uneconomical to close.”

Steve has thanked customers for their loyalty and for being a part of the adventure. He has also recommended Alf’s Motorcycles and praised the team highly.

His advice for anyone looking to buy a Yamaha was simple “I’d advise you go online for the best deals. Yamaha is not performing significantly (hence the cuts), and there are many dealers out there who will need to move stock quickly. So buy online for value for money.”

The future for Steve Keys and his team include a new service center offering full backup. He says he will remain in the industry. But the big Question is, where will The Cat buy his bikes now?

Motofire want to wish all the team at Keys the very best in their new venture

 

 

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One Year On: Remembering Nicky Hayden

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The news that Nicky Hayden passed away was devastating to the whole of the motorsport family.


This article first appeared on Motofire on May 22nd 2017. We’ve republished it here today to commemorate the anniversary of Nicky Hayden’s passing.


Nicky was a champion to his core; from the way he raced to his fierce devotion to his family and the way he made time for everyone. He fought for every single position on every lap of every race and never once gave up. He was firm, leaving no room for doubt on track, but he was always fair and he was one of the hardest workers you’ll ever know, even in a world that includes nothing but riders who push themselves to the limit constantly.

In every way, Nicky was a shining star; images of his tear-stained face when he won his championship in 2006 will forever be ingrained in the collective MotoGP memory, his joy was so tangible that you could have wrapped yourself up in it. And that was Nicky, always inclusive. Whether it was a quick-witted remark in that wonderful Kentucky drawl that we’ll miss so much, his easy manner that made him a friend of everyone who knew him or the way he never turned someone away when they wanted a photo or an autograph. Nicky came from a racing family and he became an integral part of an even larger one.

Losing anyone is always heartbreaking but the loss of a rider when they were out training, doing something as everyday as cycling, makes Nicky’s death at just 35 years old even harder to comprehend.

Nicky holds a place in the MotoGP Hall of Fame, his status as a Legend firmly cemented long before he left for World Superbikes. But he holds something even more valuable; a spot in the collective heart of the entire motorcycle racing family.

His accent will forever raise a smile, at least for me, and his own superstar grin will now bring with it an indescribable sadness. But remember Nicky as he would’ve wanted; that fierce big-hearted champion who pushed himself and everyone around him to be their very best and as that young man who brought so much joy and who left us far too soon.

My thoughts are, of course, with all of the Hayden family, Nicky’s fiancee Jackie, his friends and his teams both past and present.

Now, I’m going to wipe away the tears and watch Valencia 2006 again. I hope you join me to remember Nicky Hayden; a champion, a gentleman and a star that can never truly be extinguished.


This article first appeared on Motofire on May 22nd 2017. We’ve republished it here today to commemorate the anniversary of Nicky Hayden’s passing.

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Custom of the week: ‘V09’ BMW R80 by Vagabund Moto

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BMW AIRHEAD CUSTOMS are like AC/DC songs: after a while, it’s hard to tell them all apart. And that’s not necessarily a bad thing, because the style is usually pleasing to the eye.

But no one could ever accuse Vagabund Moto of following a conventional formula. Their approach is unique and their bikes buck the mainstream trend. So it’s ironic to learn that the owner of this razor-sharp R80 asked Vagabund to replicate the style of a custom R80 they finished two years ago.

Not surprisingly, builders Paul Brauchart and Philipp Rabl weren’t keen on the idea. “We don’t like to remake bikes we’ve done before,” Paul tells us. “So we suggested sketching out a concept that related to the V05—while adding some special parts.”

Paul and Philipp do their wrenching in a workshop in Graz, Austria, and do as much work as possible themselves. “We’re trying to stay a two-man operation for as long as possible,” says Paul. “We’re good friends and perfectionists. It’s hard to think about trusting someone else, or giving up our awesome workshop relationship.”

The pair started out with a relatively fresh classic tourer: a 1992 R80 RT with only 25,000 km on the dial. And thanks to BMW’s historically good build quality, there wasn’t much engine work needed.

“We took apart the engine and carbs, checked everything, and replaced the not so good parts. And then blasted and painted it.”

Getting the striking Vagabund ‘look’ meant ditching the bodywork though, apart from the fuel tank—but even that’s not quite original. The back end of the tunnel has been closed off, where the gap would normally be blocked by the bulky OEM seat.

Just behind it is a svelte new perch. Vagabund designed the tail hump digitally, then got it 3D printed. It means they could pack a ton of detail into a small space—from the multi-faceted upholstery by Christian Wahl, to the sculpted recess under the tail that hides an LED back light.

Everything sits on top of a custom-made subframe, and the main frame’s been liberated of any unneeded mounts. The rear’s now propped up by a new YSS shock. The wheels are stock, but the rear’s clad in a pair of glass fiber-reinforced plastic covers.

Up front, Vagabund shortened the forks by 60 mm, milled and powder coated the lower legs, and added a pair of fork boots. There’s a custom-made top triple clamp too, playing host to an integrated Motogadget speedo.

The handlebars are from LSL, and have been trimmed down. They wear a Grimeca master brake cylinder, a Domino clutch lever, and custom switches in a 3D-printed housing. There’s a small headlight out front, and a pair of Motogadget bar-end turn signals.

The rest of the bike’s been treated with equal consideration. It’s sporting a set of Continental ContiRoadAttack tires, K&N filters, and a Supertrapp muffler attached to the modified stock headers. And then there’s that striking livery, quite unlike any other we’ve seen, and expertly applied by Graz neighbors i-flow.

But it’s what’s missing that’s just as important: there’s no mess of wires vying for your eye’s attention. The bike’s been totally rewired, with a new diode board and two tiny Ultrabatt lithium-ion batteries, hiding under the tank.

“It’s very important to take care of every cable and braking line, and so on,” says Paul. “Even the handlebars are as clean as possible. It’s one of our biggest jobs to do a totally minimalist wiring setup, and we put a lot of work into parts that nobody ever sees.”

Despite the sano approach, this BMW is completely street legal in Austria. On top of the usual lighting, there’s a license plate bracket at the back that holds a pair of tiny Motogadget turn signals—with just the right amount of visibility to check legal boxes.

“It’s really difficult,” says Paul. “Every light has to be ECE-approved, and has to be mounted at the right angle and position. We have to examine all our builds and every point of customization with a civil engineer before we‘re able to (hopefully) pass the vehicle license authority.”

Titled ‘V09,’ this BMW leaves us thunderstuck. It hits the mark with its stance, proportions and finishes—so we’re counting it as another win for the Austrian duo.


This article first appeared on Bike Exif; It’s republished here with permission.

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