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Honda India’s new CB Shine Advert Is No Joke

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The New Honda Shine SP TV spot in India shows us what we’re missing.

Regulars to MF will know that we have a penchant for non-UK developed motorcycle adverts. Quite often after viewing the latest offering from Italy or Japan we’ll attempt to dissect it frame-by-frame all in the name of witty, click-bait’y content.

And we had exactly the same thing planned for this new CB Shine advert from Honda. Certainly all of the satire-worthy boxes are ticked… Youth-orientated music? Check. Up-and-coming celebrity? Check. Amazing tagline? ‘Effortless Style! It’s Special!’? Check. Hell, it even has a piece of text highlighting the ‘Analogue/Digital’ dash.

But here’s the thing…

This advert from Honda features Himansh Kohli, a popular and on-the-rise Bollywood star who’s fast becoming a new ‘youth icon’ and it’s being broadcast on nearly all of the popular ‘live-to-air’ channels in the country… When was the last time you saw anything like that here in the UK?

Go on, have a think… Maybe you can recall those cheesy Suzuki stings at every ad break of the MotoGP coverage on BT Sport? Or how about that woeful, pub-rock sound-tracked Aprilia ad that used to run in-between Bike World showings on whatever high-numbered channel it’s been shifted onto this month because the channel execs don’t know how to properly commercialise anything motorcycling here within the UK?

Seriously, when was the last time you saw a motorcycle advert on a main channel of the TV here in the UK?

That’s because in India scooters and motorcycles are actually bought by the prime-time audience of aspirational 20-30 year olds with disposable income that companies here in the UK can only dream of.

So whilst it’s tempting to throwaway some sarcastic comment at a cheesy, ‘uncool’ 125cc bike advertisement, the joke is really on us.

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Is the Manx Missile Cavendish about to trade cycling lycra for motorcycle racing leathers?

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Could the Manx Missile hang up his lycra and pedals for something a little more petrol propelled?

Mark Cavendish has been the fastest thing on two (pedal-powered) wheels for a while now, but in recent interviews, the Isle of Man native and good friend of Cal Crutchlow has expressed an interest in two-wheeled vehicles of a motorcycling kind.

Speaking in an interview with Esquire Magazine from when he was in Abu Dhabi for the Formula One last year, Cavendish shared his love of fast cars and bikes, telling the interviewer that he’d ‘always loved anything to do with motors, or machines… Vehicles really. Just love them’. Before being asked if he’d ever considered being an F1 driver?

‘Nah. I don’t think I’m good enough. Everybody thinks that it’s like driving a car down the promenade, it’s totally not the same. To be honest, I prefer motorbikes more; I would like to race them instead.’

Ok, so it’s not a huge admission or a massive surprise – it’s something we’ve all probably dreamed of and one time or another, but when pressed on the issue he does seem to have considered the possibilities more than just in passing.

When asked if motorcycling racing might actually be next for him he replied with an emphatic, ‘In all seriousness, I think so’.

Adding fuel to the fire have been comments from him earlier this month made during press conferences in support of the Dubai Tour.

When asked explicitly if he’d consider hanging up his cycling blocks for motorcycle leathers, he certainly didn’t dismiss the idea, ‘Anything is possible, you know… I will just look at my options for the short term and the long term and see what I do with my future’.

So that’s definitely not a no.

For cycling fans fearful that he might be closer than expected to making the jump, there’s probably not any immediate cause for panic. In the very same Esquire feature he also explicitly stated that he had a ‘fair few years‘ left in his professional career.

Could a cycling pro move over to motorcycles with any expectation of success? Multi-discipline racers aren’t unheard of. Rossi loves his car racing and Lewis Hamilton has always expressed an interest in a taking turn in MotoGP.

But that’s from a motor vehicle on short track racing onto another motor vehicle on a similar track. We’d imagine that the speeds and skills involved from pedal cycle to internal combustion engine are a little less transferable for any moral human.

But then Mark Cavendish isn’t your average human being and reports suggest that the times that he has spent on track have been pretty impressive.

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Indian electric Emflux claims 120mph, over 100 miles range for under £8,000

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Photo: Emflux

Startup company put its first electric sportsbike concept on display, alongside some impressive claims.

The Emflux can hit 62 mph in 3 seconds and charges to over 80 percent in half an hour. Couple that with a range of around 115 miles and a top speed of 120 mph and you have an electric motorcycle to pique anyone’s interest. Throw in a claimed price of under £8000 and you get the room to take notice.

That’s what the Indian startup Emflux did this week at the 2018 Auto Expo in New Delhi.

The 25-strong company has completely developed the machinemachine i and the team have designed everything except for the brakes, suspension and tyres.

Featuring a steel-trellis frame and single-sided swingarm, the chassis of the machine certainly looks the part, and along with the 60kW motor and 9.7 kWh lithium-ion cell battery the entire package only weights 169 kgs.

Alongside the mechanics, the technology on-board features a built-in GPS system, Bluetooth, Wi-Fi and 4G connectivity – all alongside an NVIDIA Jetson TK1 core processor. That’s a mighty big brain to go alongside some mighty big claims from the startup firm.

The company say that they are planning to build 199 of the bikes for the local, Indian market, with another 300 for export.

Oh and if you want Ohlins suspension, forged alloy wheels and carbon-fibre bodywork, then the price will go up by another £10,000 or so.

With new companies coming out with interesting designs and ideas for new electrically powered motorcycles almost weekly now, surely it’s time for one of the major manufacturers to step in? Isn’t it?

Source: Emflux

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