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Harley-Davidson sales are UP in Europe but DOWN in their homeland US of A

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Despite some european growth the bar and shield brand report overall falling sales across the globe.

A 3.9% drop in sales of Harley-Davidson motorcycles across the U.S. has contributed to a worldwide drop of 1.6%. In their full-year 2016 result announcement yesterday, Harley spoke in depth about their long-term strategy of ‘growing ridership in the U.S and growing reach and impact internationally’ but it’s looking like 2017 is going to be another tough year for the Milwaukee brand.

“The global competitive environment remains intense, but our 2016 results demonstrate that our increased investments to drive demand and bring impactful new products to market are working,” said Matt Levatich, Harley president and chief executive officer, “We are energised by our resolve to compete and win in the U.S. and in major international markets. Our market share performance gives us great confidence in the strength of our long-term strategy.”


Harley-Davidson Retail Motorcycle Sales

4th Quarter Full-Year
2016 2015 Change 2016 2015 Change
U.S. 26,077 26,044 0.1% 161,658 168,240 -3.9%
Canada 1,257 1,255 0.2% 10,203 9,669 5.5%
Latin America 2,637 3,082 -14.4% 9,701 11,173 -13.2%
EMEA 7,891 7,689 2.6% 45,838 43,287 5.9%
Asia Pacific 8,748 8,787 -0.4% 32,889 32,258 2.0%
International Total 20,533 20,813 -1.3% 98,631 96,387 2.3%
Worldwide Total 46,610 46,857 -0.5% 260,289 264,627 -1.6%

And for 2017, Harley-Davidson are already setting up expectations to be lowered . Under a section called ‘Guidance’ they made the following statement,

‘For 2017, Harley-Davidson anticipates full-year motorcycle shipments to be flat to down modestly in comparison to 2016. In the first quarter of 2017, Harley-Davidson expects to ship approximately 66,000 to 71,000 motorcycles.

Harley-Davidson expects full-year 2017 operating and gross margin as a percent of revenue to be approximately in line with 2016 and its full-year effective tax rate to be approximately 34.5 percent.

The company anticipates 2017 capital expenditures of $200 million to $220 million’

“Our long-term strategy is all about growing ridership in the U.S., growing reach and impact internationally, and growing share and profit in every market we serve,” stated Levatich.

“Our goal over the next 10 years is to build the next generation of Harley-Davidson riders worldwide.”

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One Year On: Remembering Nicky Hayden

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The news that Nicky Hayden passed away was devastating to the whole of the motorsport family.


This article first appeared on Motofire on May 22nd 2017. We’ve republished it here today to commemorate the anniversary of Nicky Hayden’s passing.


Nicky was a champion to his core; from the way he raced to his fierce devotion to his family and the way he made time for everyone. He fought for every single position on every lap of every race and never once gave up. He was firm, leaving no room for doubt on track, but he was always fair and he was one of the hardest workers you’ll ever know, even in a world that includes nothing but riders who push themselves to the limit constantly.

In every way, Nicky was a shining star; images of his tear-stained face when he won his championship in 2006 will forever be ingrained in the collective MotoGP memory, his joy was so tangible that you could have wrapped yourself up in it. And that was Nicky, always inclusive. Whether it was a quick-witted remark in that wonderful Kentucky drawl that we’ll miss so much, his easy manner that made him a friend of everyone who knew him or the way he never turned someone away when they wanted a photo or an autograph. Nicky came from a racing family and he became an integral part of an even larger one.

Losing anyone is always heartbreaking but the loss of a rider when they were out training, doing something as everyday as cycling, makes Nicky’s death at just 35 years old even harder to comprehend.

Nicky holds a place in the MotoGP Hall of Fame, his status as a Legend firmly cemented long before he left for World Superbikes. But he holds something even more valuable; a spot in the collective heart of the entire motorcycle racing family.

His accent will forever raise a smile, at least for me, and his own superstar grin will now bring with it an indescribable sadness. But remember Nicky as he would’ve wanted; that fierce big-hearted champion who pushed himself and everyone around him to be their very best and as that young man who brought so much joy and who left us far too soon.

My thoughts are, of course, with all of the Hayden family, Nicky’s fiancee Jackie, his friends and his teams both past and present.

Now, I’m going to wipe away the tears and watch Valencia 2006 again. I hope you join me to remember Nicky Hayden; a champion, a gentleman and a star that can never truly be extinguished.


This article first appeared on Motofire on May 22nd 2017. We’ve republished it here today to commemorate the anniversary of Nicky Hayden’s passing.

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Custom of the week: ‘V09’ BMW R80 by Vagabund Moto

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BMW AIRHEAD CUSTOMS are like AC/DC songs: after a while, it’s hard to tell them all apart. And that’s not necessarily a bad thing, because the style is usually pleasing to the eye.

But no one could ever accuse Vagabund Moto of following a conventional formula. Their approach is unique and their bikes buck the mainstream trend. So it’s ironic to learn that the owner of this razor-sharp R80 asked Vagabund to replicate the style of a custom R80 they finished two years ago.

Not surprisingly, builders Paul Brauchart and Philipp Rabl weren’t keen on the idea. “We don’t like to remake bikes we’ve done before,” Paul tells us. “So we suggested sketching out a concept that related to the V05—while adding some special parts.”

Paul and Philipp do their wrenching in a workshop in Graz, Austria, and do as much work as possible themselves. “We’re trying to stay a two-man operation for as long as possible,” says Paul. “We’re good friends and perfectionists. It’s hard to think about trusting someone else, or giving up our awesome workshop relationship.”

The pair started out with a relatively fresh classic tourer: a 1992 R80 RT with only 25,000 km on the dial. And thanks to BMW’s historically good build quality, there wasn’t much engine work needed.

“We took apart the engine and carbs, checked everything, and replaced the not so good parts. And then blasted and painted it.”

Getting the striking Vagabund ‘look’ meant ditching the bodywork though, apart from the fuel tank—but even that’s not quite original. The back end of the tunnel has been closed off, where the gap would normally be blocked by the bulky OEM seat.

Just behind it is a svelte new perch. Vagabund designed the tail hump digitally, then got it 3D printed. It means they could pack a ton of detail into a small space—from the multi-faceted upholstery by Christian Wahl, to the sculpted recess under the tail that hides an LED back light.

Everything sits on top of a custom-made subframe, and the main frame’s been liberated of any unneeded mounts. The rear’s now propped up by a new YSS shock. The wheels are stock, but the rear’s clad in a pair of glass fiber-reinforced plastic covers.

Up front, Vagabund shortened the forks by 60 mm, milled and powder coated the lower legs, and added a pair of fork boots. There’s a custom-made top triple clamp too, playing host to an integrated Motogadget speedo.

The handlebars are from LSL, and have been trimmed down. They wear a Grimeca master brake cylinder, a Domino clutch lever, and custom switches in a 3D-printed housing. There’s a small headlight out front, and a pair of Motogadget bar-end turn signals.

The rest of the bike’s been treated with equal consideration. It’s sporting a set of Continental ContiRoadAttack tires, K&N filters, and a Supertrapp muffler attached to the modified stock headers. And then there’s that striking livery, quite unlike any other we’ve seen, and expertly applied by Graz neighbors i-flow.

But it’s what’s missing that’s just as important: there’s no mess of wires vying for your eye’s attention. The bike’s been totally rewired, with a new diode board and two tiny Ultrabatt lithium-ion batteries, hiding under the tank.

“It’s very important to take care of every cable and braking line, and so on,” says Paul. “Even the handlebars are as clean as possible. It’s one of our biggest jobs to do a totally minimalist wiring setup, and we put a lot of work into parts that nobody ever sees.”

Despite the sano approach, this BMW is completely street legal in Austria. On top of the usual lighting, there’s a license plate bracket at the back that holds a pair of tiny Motogadget turn signals—with just the right amount of visibility to check legal boxes.

“It’s really difficult,” says Paul. “Every light has to be ECE-approved, and has to be mounted at the right angle and position. We have to examine all our builds and every point of customization with a civil engineer before we‘re able to (hopefully) pass the vehicle license authority.”

Titled ‘V09,’ this BMW leaves us thunderstuck. It hits the mark with its stance, proportions and finishes—so we’re counting it as another win for the Austrian duo.


This article first appeared on Bike Exif; It’s republished here with permission.

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