NEWS

Milan Mop-Up #2: Royal Enfield Himalayan coming to Europe?

Don’t rush for confirmation just yet!

At their press conference in EICMA, Royal Enfield confirmed their desire to get the Himalayan out and into European showrooms by the end of 2017. But it’s not quite as clear-dried a decision as many are reporting.

“We should be getting the Himalayan into Europe in the next season.” – Arun Gopal, Royal Enfield

Whilst it’s absolutely expected that the Himalayan will be released in Europe next year – and having shown a Euro4 compliant version of the motorcycle in Milan this does seem likely – there are still a few hurdles to cross before any final confirmation can be made.

One of those of course is pricing. With the economic climate so volatile at the moment, it’s hard for any firm price point to be decided upon. The Himalayan was initially designed to be an Indian market product only, so whilst the development for a European version has gone ahead, there are still no guarantees that a version for that market will be a viable business proposition.

The showing in EICMA this week has been pitched by the business development and PR personnel of parent company Eicher as an ‘exploratory exercise’ to gauge market viability. So whilst the intention to launch within UK and Europe is a strong one, there is still a way to go before any firm plans can be put in place.

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