Ducati SuperSport wins ‘most beautiful bike’ at Milan Motorcycle Show

Visitors to the 2016 EICMA show in Milan, vote for the Ducati SuperSport as the “most beautiful bike of the Show”.

Despite last minute, cosmetic changes made after its reveal at Intermot, over 31% of voters at the show have declared the new Sports Tourer as the ‘queen’ of the show. It’s the eighth time that Ducati have won the award on its home turf.

The vote itself was organised by Italian magazine, Motociclismo and took place over the five days of the show. The SuperSport came out top, with the MV Agusta Brutale RC edition in second and the new, 2017 Honda CBR1000RR ‘Fireblade’ in third. The Ducati fetched over 13% more votes than any of the others in the top three.

Initially designed with a black, bottom-fairing the new SuperSport arrived on stage in Milan with an all-new, all-red look in its base model guise. The ‘S’ model is also available in White as well as the traditional, Ducati Red.



  1. Avatar

    Frank Hart

    November 14, 2016 at 13:59

    Benjamin King buy one.

  2. Avatar


    November 30, 2016 at 21:30

    @DucatiUK Beautiful…….so is the bike….

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