NEWS

Indian firm Mahindra has bought BSA motorcycles

British motorcycle brand purchased for £3.4 million.

It was May when we first heard rumours that Mahindra were looking around for a classic British motorcycle marque. Back then it appeared that the search had become a two-brand race between the classic, but essentially dormant BSA brand or the slightly more active Norton.

Now a statement to the stock market has confirmed that Mahindra & Mahindra Limited have made up their minds and have purchased 100% of BSA Company Limited. Or rather, CLPL (a subsidiary of Mahindra has made the buy).

“CLPL, a subsidiary of the Company, has on October 21, 2016 acquired 100% of the share capital of BSA Company Limited.”

CLPL (Classic Legends Pvt Ltd) is an associated arm of the Indian firm and bought all 1.2 lakh shares of BSA for 28.33 pounds per share. A deal that sits at a total of 34 lakh Pounds or around £3,400,000 British Sterling.

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The move is a potentially strong one for Classic Legends as it enables them to acquire all of the BSA licensing for marketing and merchandising globally; at the moment the only activity of BSA is the licensing of their motorcycle brands and they have a presence in the UK, Japan, Singapore, Malaysia, USA, Mexico and Canada.

It’s worth noting however that with all of that ‘presence’ internationally, BSA turned over just £28,233 in 2015/16.

Clothing

Mahindra already purchased a 51% stake in Peugeot Motorcycles last year, and in fact bought 80% of component manufacturer Kinetic back in 2008. So they have been looking at creating the required infrastructure and supply chain for quite some time.

There’s no doubting the influence of Royal Enfield with regards to this purchase. Their recent growth and development is a success story that Mahindra would be sure to want to emulate and the purchase of a recognised and venerable brand such as BSA makes a huge statement.

5 Comments

5 Comments

  1. Avatar

    Ross Thomson

    October 23, 2016 at 11:35

    is there anything to buy other than the name, and who owns that anyway

  2. Avatar

    Scott

    October 23, 2016 at 16:15

    love her safety outfit!

  3. Avatar

    chris smith

    November 6, 2016 at 20:02

    if they make a Rocket 3…..count me in :-)

  4. Avatar

    David Sage

    January 30, 2017 at 16:06

    After Thatcher sold off the nationalised industries for peanuts to Tory friends it has been down hill all the way. Jaguar and British steel are now TATA. TATA are removing pensions from workers. So BSA a defunct company since the seventies is now a name they bought. Big deal, I owned both a Mahindra and the Chinese Linken . Linken will always out beat Mahindra. Triumph is a far East motorcycle assembled by a builder named Bloor, why the f he needed to try and rob a good name instead of calling his bikes a Bloor I will never understand.

  5. Avatar

    Michael Tagg

    August 12, 2017 at 20:51

    Simple there are enough bikers out there that will convince themselves they are riding a British bike, They could make it really authentic by introducing a few dodgy electrics and a couple of pin holes in the crank casing making it pxss oil everywhere and just pack when it rains.

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