Suzuki launches Gixxer & Lets

Suzuki India launched their new 110cc scooter – the Let’s – in Hyderabad.

With it, they also announced their intentions to increase the output volume in the region from 460,000 units through to 540,000. This will fulfil the capacity of their Gurgaon plant and help in doubling their exports to Latin America and other West Asian countries.

“The company now has a market share of 3 per cent and expects this to go up to 5 per cent as it begins to roll out new models. The company is significantly expanding its network of dealerships while it strengthens the overall brand perception,” said Atul Gupta, Executive Vice-President, Suzuki Motorcycle India.

Perhaps of more interest to the UK crowd though, was the launch of the Gixxer – the name with which we’ve been colloquially calling the various GSX-R models since their inception. Aimed very much at the young and small commuter market, this is a 150cc, low-capacity machine that won’t be causing much trouble for the Sunday Gixxer-boys on their weekly roundabout burnout.

During the presentation it was also announced that Suzuki would be looking to alter their current mix of 70% Motorcycles and 30% Scooters to a figure closer to a 50/50 split. This is further sign that smaller capacity bikes and commuter/entry-level machines are becoming a core focus for manufacturers.

Source: Hindu Business Online

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