Tag: business

Are VW looking to sell Ducati?

Reports suggest investment banking firm investigating possible options for motorcycle manufacturer sale. Volkswagen have been in quite a bit of trouble of late and now, with the company still suffering from the diesel car emissions scandal, sources cited by Reuters suggest that the Volkswagen Audi Group [VAG] are looking to...

BMW bike Q1 sales up by 5.5%

It’s the best ever start to the season for BMW Motorrad apparently. In the first three months of 2017, BMW Motorrad delivered 35,636 motorcycles and scooters to customers. That’s 1,848 more than they managed to ship in the same period of 2016. 2017 has seen BMW come out...

Inside Indian’s marketing strategy

Senior Marketing Director for Indian Motorcycle reveals the company’s marketing plan for growth. Speaking at an Association of National Advertisers conference this week, Pam Kermisch (Senior Director, Integrated Marketing and Customer Experience, Polaris) provided a little insight into how Indian plans to sell their product over the coming years. And it’s no...

Harley-Davidson sales for 2017 are already down

The famous bar and shield brand is still struggling to shift the numbers. In a company statement, Harley-Davidson have announced that their Q1 sales figures for 2017 are showing a 4.2% drop when compared to the same timeframe in 2016. And the numbers read even worse when you take...

Suzuki hit 3 million motorcycles in India

Suzuki Motorcycle India reach the production milestone of its three millionth two-wheeler at its Indian factory. We’ve spoken frequently here on Motofire about the sheer size of the motorcycling market in India, but nothing quite hits that point home like an announcement from a Japanese manufacturer with regards to...

BMW officially enters India

German manufacturer has officially begun operations in India. Up until now, BMW Motorrads’ official presence was through selling bikes out of dealerships in Mumbai and Delhi. But now, they’ve officially begun operations in India. BMW Motorrad are currently in the process of setting-up their teams and network within...

Norton sign £3million deal to secure V4 production

British-based manufacturer inks Santander deal to secure V4SS and V4RR output. Having inked a deal between Santander Corporate & Commercial and Norton Motorcycles, the company now expects to be able to increase production from their current 40 bikes a month to over 130. “Having developed and pre-sold a huge number of...

Royal Enfield hit best ever March sales

Sales are up, so are exports. Parent company Eicher must be pretty pleased with themselves at the moment. Despite reports that the Indian motorcycle market is suffering lately, Royal Enfield have announced that they sold 60,113 bikes in March this year. That’s 17% up from March in 2016....

UK Motorcycle registrations in March sucked

Almost every category of motorcycle and two-wheeler is down on February. Unless you were selling Trail or Enduro bikes, the month of March was a pretty lousy one for new bike registrations here in the UK. The off-road category was the only one to show an increase on the...