Tag: business

Reuters tout Harley-Davidson as potential Ducati buyer

With the rumours of a Ducati sale by Volkswagen Audi Group continuing, perennial Harley-Davidson are the latest manufacturer to be associated with a potential purchase. Harley-Davidson already have previous form with alternative marque ownership – having done the dance with both Buell and perhaps more portentously, MV Agusta in...

Honda beat Bajaj’s sales in India during April

55% of Honda India sales come from Shine, Livo and Hornet motorcycles. April figures generally seem to be a good thing for manufacturers, with brands from all across the globe registering strong sales numbers as the world moves into what is traditionally ‘bike season’ – not because of...

Suzuki India sales up by 43% in April

Somebody somewhere is having a slap up meal on expenses. With the brand already celebrating impressive milestones in the region, Suzuki Motorcycle India HQ must be a pretty happy place right now. Yesterday the company announced a staggering 43% rise in its domestic sales for the month of April...

Are VW looking to sell Ducati?

Reports suggest investment banking firm investigating possible options for motorcycle manufacturer sale. Volkswagen have been in quite a bit of trouble of late, and now with the company still suffering from the diesel car emissions scandal, sources cited by Reuters suggest that the Volkswagen Audi Group [VAG] are looking...

BMW bike Q1 sales up by 5.5%

It’s the best ever start to the season for BMW Motorrad apparently. In the first three months of 2017, BMW Motorrad delivered 35,636 motorcycles and scooters to customers. That’s 1,848 more than they managed to ship in the same period of 2016. 2017 has seen BMW come out...

Inside Indian’s marketing strategy

Senior Marketing Director for Indian Motorcycle reveals the company’s marketing plan for growth. Speaking at an Association of National Advertisers conference this week, Pam Kermisch (Senior Director, Integrated Marketing and Customer Experience, Polaris) provided a little insight into how Indian plans to sell their product over the coming years. And it’s no...