Category: Opinion

We care about motorcycling. A lot. That means we quite often have a lot to say about this passion of ours. You may not always agree, and that’s OK, because this is where we can exchange our opinions freely…

Inside Indian’s marketing strategy

Senior Marketing Director for Indian Motorcycle reveals the company’s marketing plan for growth. Speaking at an Association of National Advertisers conference this week, Pam Kermisch (Senior Director, Integrated Marketing and Customer Experience, Polaris) provided a little insight into how Indian plans to sell their product over the coming years. And it’s no...

Help fund Motofire with Patreon.

We started Motofire.com with one mission and one mission only; we wanted to prove that with a little hard work, effort, dedication and above all passion that it was possible to build a motorcycling destination online that people would not only visit, but one that they’d also enjoy. When...

Is MotoGP bigger than Formula 1?

As F1 audiences continue to fall, MotoGP appears to be exploding in popularity. Matt Oxley is a writer who has more forgotten more facts from MotoGP (and motorsport in general) than most of us will acquire in our lifetimes. His columns within Motorsport Magazine have become goto reading for many (including us) and...