Category: News

If it’s motorcycling, it’s on MotoFire. It’s that simple.

Saroléa are back racing the TT Zero this year

After a year of regrouping, revaluating, and reengineering, the independent Belgian-owned team will be back and fighting for honours. Last year, the Saroléa team brought two riders and two stunning machines to the Isle of Man for the TT Zero electric race and anticipation was running high. We spent...

Are VW looking to sell Ducati?

Reports suggest investment banking firm investigating possible options for motorcycle manufacturer sale. Volkswagen have been in quite a bit of trouble of late, and now with the company still suffering from the diesel car emissions scandal, sources cited by Reuters suggest that the Volkswagen Audi Group [VAG] are looking...

BMW bike Q1 sales up by 5.5%

It’s the best ever start to the season for BMW Motorrad apparently. In the first three months of 2017, BMW Motorrad delivered 35,636 motorcycles and scooters to customers. That’s 1,848 more than they managed to ship in the same period of 2016. 2017 has seen BMW come out...

Inside Indian’s marketing strategy

Senior Marketing Director for Indian Motorcycle reveals the company’s marketing plan for growth. Speaking at an Association of National Advertisers conference this week, Pam Kermisch (Senior Director, Integrated Marketing and Customer Experience, Polaris) provided a little insight into how Indian plans to sell their product over the coming years. And it’s no...