Motofire

Volkswagen are not selling Ducati

The Volkswagen Audi Group stop looking for buyers of the Italian motorcycle manufacturer.

The story has run and run all over the summer, but now – finally – it looks like the proposed sale saga of Ducati by the Volkswagen Audi Group can be put to rest.

The Italian motorcycle press are reporting that internal communications from both Ducati CEO Claudio Domenicali and Audi boss Rupert Stadler have categorically stated that any proposed moves to sell the bike maker have been shelved and it will be back to business as usual as we enter the 2018 model year season.

The rumours of potential suitors ranging from Harley-Davidson, through to Royal Enfield, and even via the Benetton family can’t have been good for either morale or stability within the Bologna factory so the confirmation from the management team is sure to be a welcome one from staff and fans of the marque alike.

With sales of  motorcycles from the company increasing over recent years, and the rumoured valuation of Ducati said to have been around €1.5 billion, the potential suitors can now be seen as a flattering distraction.

For the time being at least.

Source: Moto.it via Asphalt & Rubber

More Like This...

Ducati will definitely stay with Volkswagen Audi. For now. There are rumors and whisperings of Ducati being sold every other week. Well, those whispers can be put to rest. For now... Rupert Stadler, Chief Executive Officer of Audi AG, has stated that the ...
Ducati theme park coming in 2019! Get your holiday planners out, because Ducati has announced plans to open an 115,000 square foot theme park in North East Italy. The attraction will be called “The Ducati World Showcase” and will be ...
VW executive sentenced over role in emissions fixing scandal VW Exec in the "Big Haus". On Wednesday, former Volkswagen executive Oliver Schmidt was sentenced to a 7 year prison sentence along with $400,000 fine for his involvement in the emissions fraud scand...
How long until an all-electric Ducati? Can you say "electric motorcycle" in Italian? Moto Elettrica! At least that's what google tells me. Why does it matter? Because Ducati is planning to build an electric motorcycle between now and 2...
Yamaha Corp sells a sizeable portion of Yamaha Motor On November 28th the board of directors of Yamaha Corporation decided to sell off 8,000,000 shares of Yamaha Motor Co, LTD. If that sounds a little confusing, let me explain. Yamaha Corporation is a ...