Hang on a minute? Whilst Bloomberg is announcing the demise of the motorcycle industry, USA Today are joyfully celebrating a growth in motorcycle sales.
This growth comes from female bikers. Whilst USA Today admits there is a decline of traditional motorcycle brands; it says ridership is still on the rise.
In a quote from the article, they state “Total U.S. motorcycle registrations reached 8.4 million in 2014, almost doubled the number since 2000, according to the Motorcycle Industry Council. And many of those registrations belong to women. In 1998, only 8% of motorcycle owners were women. By 2014, the most recent year in which the council has statistics, female ownership had increased to 14%.”
Ok, so 14% still isn’t a phenomenal figure and while we love the papers championing of women, a rise of 1% per year isn’t really going to save an industry that is declining. It is a good start though.
Women on motorcycles aren’t exactly new, there have been many women famed for riding bikes stretching right back to the fifties. What has changed is a real drive in feminism and equality. Whilst women have been strong and independent since time began, they haven’t always had the freedom to be. In the last few decades, while some feminists argue there is still a lot of work to do, women have embraced their independence and pushed through many of the boundaries they have been faced with.
All motorcycle riders are awesome. But female riders are perhaps even more so; and many are also taking on bikes a lot of the boys wouldn’t take on. From riders such as Jodie Marsh on her Harley Davidson to women like Sarah Adams who heads out to the IOM TT on her brand-spanking-new Honda Fireblade. The industry is all inclusive and, we think, getting more awesome by the year.
Source: USA Today