According to a report last month, older riders are hanging up their leathers.
And this exodus of older bikers is forcing brands such as Harley Davidson and Triumph to focus on entry level riders. Earlier this month Triumph announced they are rolling out A2 compliant motorcycles across the UK.
With many countries across the globe imposing new guidelines for environmental protection and with the UK recently announcing it will ban petrol and diesel cars by 2030, it is no wonder there is an uneasy feeling for the motorcycle industry.
For older riders, there is perhaps another factor. Rewind just twenty years ago, and the roads were a very different place. Less traffic and more freedom to ride. Stricter drink driving laws played a factor too. Whilst riding a bike through city traffic is certainly quicker than driving, it is more dangerous than it used to be. So it is no wonder, many older riders are opting to turn away from their love.
The future of the motorcycle industry, therefore, lies in the hands of the Millennials. Encouraging younger riders to swap four wheels to two. Making it easier and more cost effective to get into motorcycling. A2 bikes are now much cooler than they have ever been, giving the younger generation more possibilities across different brands to ride the bikes they aspire to own.
As we can see from motorcycle racing, including the TT Zero and announcement coming from MotoGP they will run a new electric series, brands are now working on the development of E-bikes. However, currently, there is nothing on the market practical enough to stabilise the future of the industry. With a looming end coming to combustion engines, it is unclear of any real answers coming soon.
Even on four wheels the hybrid and the electric car industry isn’t strong enough yet to imagine a future without petrol or diesel vehicles. Whilst Tesla has created some amazing machines; some analysts fear that there is still not enough charging points to sustain the plans for 2030 in the UK. Of course, the other question is, if we are all riding / driving electric vehicles, can we produce enough electricity to reliably run every household? Especially if a household has a couple of cars and a motorcycle?
Motorcycles for most of us are not our primary vehicle; they are for pleasure. So with the future so uncertain, is it any surprise that we’re seeing a slump in motorcycle sales?