Triumph and Bajaj join forces to continue their assaults upon the motorcycle market.
Did you know that the current MD of Triumph India used to work for Bajaj?
We’re guessing that someone is enjoying an extra bottle of champagne this weekend.
That’s because of the news that Triumph Motorcycles and Bajaj Auto are about to begin working together on the production of ‘midweight’ capacity motorcycles.
Which – despite being a very similar agreement in principal to that which KTM have with Bajaj – is a pretty big deal.
Why? Because with the US and European motorcycle markets stumbling and faltering in recent years, the dual strategy of reducing manufacturing costs (by outsourcing builds to India) and developing bikes that will resonate with the ever-expanding Indian and Asian markets seems like an absolute no-brainer.
And also because Bajaj themselves are a brand that is rapidly on the rise.
Much like Triumph and their growth over the last couple of decades, the recent trajectory of Bajaj is mightily impressive. Their strategic deal with KTM and Husqvarna has seen them positioned strongly within the global stage, and it’s indicative of their earned respect of late that their recent bid for a brand such as Ducati would gain global attention and recognition whilst a rumour of American giant Harley-Davidson doing the same is met with derision.
Quite what the exact nature of the deal between the British and Indian company is remains to be seen – the press release of the announcement is a masterstroke in impenetrable PR noise – but if it means smaller capacity Tiger, Scrambler and even Daytona bikes are on the horizon, then colour us excited.
And as a treat, here’s the full release below…
Triumph motorcycles and Bajaj are pleased to announce their global partnership. The objective of this non-equity partnership is to deliver a range of outstanding mid–capacity motorcycles benefiting from the collective strengths of both companies. We hope to bring to bear upon global markets the individual strengths of the partners including brand position & perception, design & development technology, quality & cost competitiveness & worldwide distribution. This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world. Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets. Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world. We will provide further details in due course.