Because. Drones. - Motofire

Because. Drones.

Chilling out and surfing the internet is standard business here at MFHQ.

We love the weird and wonderful virtual world. Every now and then we like to veer off wildly into other things, today it’s the ever growing community of race quadcoptering.

The folks in BMW marketing team have clearly identified that “drones” are now cool. That must’ve been an intense meeting.. But although we jest, whatever else happened in that meeting, they did eventually decide to hire the drone community’s hottest property.

Meet Mr Steele. He’s a painfully cool über geek hipster who makes vlogs (we already know there are two kinds of people, those who vlog and everyone else!) Oh and he flies quadcopters so… so… well.

If you’re not aware of the latest advancements in the world of small flying stuff, what we’re talking about here are essentially 70mph drones with cameras, flown in order to capture what is called FPV or First Person View.

In this video not only do you get the cool footage from the extremely agile drone, you also get the bonus of seeing behind the scenes of a cool car commercial. The recently launched but bizarrely named BMW 1er, one er, oneeer, whatever it is.


Here are some stills from the Mr Steele BMW 1er commercial.

And here is the official commercial, which by comparison is thoroughly dull despite costing a squillion (actual large number) times more than the GoPro footage of Mr Steele.

Enjoy. We’re sorry if it made you feel sick.

More like this...

We’re sad, because the BMW R1200 R Black Edition is only available in Italy Traditional BMW roadster gets a sweet little cosmetic tweak, but it's not available to anyone who isn't Italian. The new Black Edition released by BMW Motorrad in Italy is essentially the exact same ...
Roland Sands has slammed and stretched a BMW R nineT. And it’s awesome. We're not ever going to apologise for our passion towards all things custom motorcycle on Motofire. Nor will we ever say sorry for being huge followers of the builds of Roland Sands. And if you are e...
BMW bike Q1 sales up by 5.5% It's the best ever start to the season for BMW Motorrad apparently. In the first three months of 2017, BMW Motorrad delivered 35,636 motorcycles and scooters to customers. That's 1,848 more than they...
Engine Sound: First look at BMW’s HP4 RACE on track After the earlier announcement of the BMW HP4 RACE, we've now got the first official footage of the super track-only machine in action. With a limited run of just 750 units worldwide and with a price...
BMW HP4 Race is £68k worth of ‘superleichte’ carbon and technology The production version of the concept revealed at EICMA has been officially announced. The HP4 Race was first shown in 'concept' (read: unpainted) form at EICMA in 2016. Released pretty much day a...


0 Comments Join the Conversation →