And that’s 9,683 more than he did the year before.
2015 has been a big year for Ducati motorcycles. Thanks largely to the introduction of the Scrambler, the Italian manufacturer managed to increase their sales numbers by over 22% when compared to 2014. That’s a pretty big up-shift in units, so it’s no wonder that their CEO Claudio Domenicali is smiling.
And when we say thanks largely to the sales of new Scramblers, we really do mean it. 16,000 of the retro-lover-targeted machines were sold since the introduction late in 2014, so without it, Ducati’s financial reports would be looking a whole lot different.
“For the first time in Ducati’s history, one of our bikes, the Ducati Scrambler, made it into the ‘Top 10’ list of the world’s best-selling bikes”. – Claudio Domenicali, CEO Ducati Motor
Other interesting points of note to come out of their financial release issued today are:
- The sales within the Italian market – their home turf – was up by a whopping 53%
- UK sales weren’t too far behind with an impressive upturn of 37%
- The US is bar far and away their biggest market (if you’re counting countries rather than continents). The North American’s would seem to love their Doo-caa-tees.
- And Chinese sales were up by 46% too.
- The second most popular bike behind the Scrambler was the new Multistrada 1200 – which saw sales of over 8000 bikes.
So – assuming our maths is correct – that means that Ducati sold over 100% more Scramblers than they did of their second most popular model. That’s quite an introduction.
Maybe we haven’t reached ‘peak Scrambler‘ after all?